I chose to use a range of different shades of blue, black and white. These are all primary colours (excluding certain shades of blue). I decided to do this simply because it ties in well with the idea of 'school spirit' using school colours. I thought it was appropriate and it made sense. If I used colours such as orange, gold, pink, yellow it wouldn't tie in nicely. Although pink is a feminine colour and the magazine is mostly for female readers, having pink font or background etc. wouldn't be appropriate - if it was something like breast cancer awareness month, changing the colour theme would then be appropriate and would meet everyone's understanding.